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Value Of Online Social Networks From The Perspective Of The User, A.J. Gilbert Silvius, Ruta Kavaliauskaite
Value Of Online Social Networks From The Perspective Of The User, A.J. Gilbert Silvius, Ruta Kavaliauskaite
Journal of International Technology and Information Management
This paper reports a study on the willingness to pay for the services of online social networks (OSNs). The relevancy of the question is derived from indications that these OSNs are considering charging their users for more advanced services in order to develop from the advertisement-based business model. The value of these OSNs has been studied mainly from the perspective of the advertiser. This paper reports a study into the value of OSNs from the user perspective. More specifically, the study investigated the willingness to pay for the use of the OSNs Facebook, Twitter and LinkedIn, and the factors influencing …