Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Does Web Site Usability Correlate With Web Site Usage?, Charles E. Downing, Chang Liu
Does Web Site Usability Correlate With Web Site Usage?, Charles E. Downing, Chang Liu
Journal of International Technology and Information Management
This study compares usability ratings of Web sites, based on academic research, to actual usage data, from Nielsen Online. This is accomplished by consulting academic usability research, and using those guidelines to rate eight retail Web sites on usability. Then, this study uses “real world” data, the usage data from Nielsen Online, to longitudinally validate the academic findings. Results show that, over time, the calculated usability ratings move in the same direction and in the same magnitude as the usage data.
Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman
Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman
Journal of International Technology and Information Management
Usability on Web sites is critical because almost no training is provided for users on commercial sites. Instead, Web design relies on standards and consistency across sites. Traditional usability results indicated that computer forms should follow paper-based forms. Yet, Web paradigms have evolved that are quite different from paper-based forms. Specifically, this study reveals that users commit fewer errors and prefer simple forms limited to a single concept per screen. This conclusion significantly alters the recommendations for designing business forms.