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Modeling Product Development As A System Design Game, C. Jason Woodard
Modeling Product Development As A System Design Game, C. Jason Woodard
C. Jason Woodard
A system design game is a model of a situation in which agents’ actions determine the structure of a system, which in turn affects the system’s value and the share of value that each agent may capture through bargaining or market competition. This paper describes a class of games in which agents design interdependent products, for example software programs, which may be complements or substitutes for each other. These relationships are epresented by an object called a design structure network (DSN). Depending on the modeler’s choice of allocation rules, agents may benefit from owning critical nodes in the DSN, corresponding …