Business Commons^™

Learning-By-Doing In Non-Homogeneous Tasks: An Empirical Study Of Content Creator Performance On A Music Streaming Platform, Yang Li, Yanni Ping, Yuyun Zhong, Ram Misra

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

With the development of high-speed internet and better mobile connections, online streaming platforms with user-generated videos are becoming popular. The success of these platforms relies on content creators who can effectively enhance user engagement (e.g., subscribing to a content creator’s channel). As opposed to homogeneous production scenarios (e.g., assembling automobiles in a factory), creating user-generated videos is a more complex task in which learning might happen. In this study, we empirically test the effect of prior experience on content creators’ performance. Furthermore, we examine the role of specialization in learning. We use a dataset from NetEase Cloud Music, one of …