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Online Shoppers Spending On Fresh Produce; Do Those On Government Assistance Spend Less?, Wyatt Tucker Lucas
Online Shoppers Spending On Fresh Produce; Do Those On Government Assistance Spend Less?, Wyatt Tucker Lucas
Masters Theses & Specialist Projects
This study applies an Ordinary Least Squares (OLS) model to explain differences in the amount that online shoppers might spend per month on fresh produce, given specific consumer characteristics. It also uses a multinomial logit model to determine the relative probability of online shoppers spending more or less, given specific consumer characteristics. The independent variable of interest in both models is whether or not the respondent is a recipient of a government assistance food program. These analyses used data from a stratified random sample of 1,205 online shoppers residing in the southern region of the United States. “Online shoppers” in …