Business Commons^™

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Navigating Leadership Pathways: Learning Module Development, Alana Skogen

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Navigating Leadership Pathways is an innovative learning initiative designed to address the challenges and barriers faced by women in their pursuit of mid to high-level leadership positions. Comprising three self-paced modules, this project delves into the intricate landscape of gender bias, second-generation biases, and cultural norms that hinder women's progression in the workplace. Drawing on extensive research and real-world insights, each module provides a dynamic and interactive learning experience.

Module 1: Introduction to Gender Bias in Leadership

This module lays the foundation by exploring second-generation biases, leadership style differences between men and women, the glass ceiling, diversity, and inclusion. Participants …

Do Fas Large Export Sales Reports Move Commodity Futures Markets?, William Johnson

Graduate Theses and Dissertations

This study sought to determine if the Large Export Reports from the USDA Foreign Agriculture Service have any discernible market-moving impact on particular commodity futures markets. The effect of the reports on futures markets is investigated using four different methods: the average return event study approach, the multiple regression with binary variables model, the autoregressive time series model, and the event spline model. The average returns showed that the FAS's Large Export Sales Reports had no influence on the pricing of wheat futures, but did have a considerable impact on the returns from days before and after the release of …

Beef And Dairy Substitution Effects Associated With Carbon Labeling And An Information Intervention, Sara Gardner Hedgecock

Graduate Theses and Dissertations

Understanding consumer perceptions of carbon emissions in agriculture is a critical step to help increase the sustainability of food consumption. According to the Food and Agriculture Organization of the United Nations, 14.5 percent of all global anthropogenic GHG emissions are estimated to be represented by livestock (FAO), and cattle, raised for beef and milk, are the largest animal species responsible for emissions, comprising over 60 percent of the livestock sector’s emissions. This motivates this study’s analysis of beef and dairy milk products and alternatives. To better understand how consumers may substitute meat and milk products when provided with information about …

Ireland V. United States: Agricultural And Environmental Sustainability Policies, Lauryn O'Grady

Accounting Undergraduate Honors Theses

The United States and Ireland have varying practices to achieve similar objectives in regard to environmental sustainability. While the European Union has maintained and updated a uniform policy throughout its existence--the Common Agricultural Policy--the United States instead created short-term solutions to a long-term problem. Not only does the United States tend to solve issues in the short-term, the policies between agricultural production and environmental sustainability are not necessarily aligned or remotely relative to the other. While the United States’ new Global Food Security Strategy implements parts of both agricultural and environmental sustainability, much of the history was not based off …

Foreign Ownership Of Agricultural Land In The United States: A Case Study Concerning The 2023 Grassroots Policy And Legislative Landscape, Mary Eichenberger

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Historically, foreign ownership of land in the United States has existed for centuries. Many state laws expressly allow for foreign ownership of agricultural land in their state. However, this study will find that a push to amend these laws has begun in recent years in state and federal legislatures. Grassroots member-focused agricultural organizations, representative of the agricultural community, have also seen a shift in member-developed policy. This shift is toward an attitude of concern and increased oversight of foreign land investment. From the data gathered, it can be inferred that public awareness in the agricultural community is increasing concerning foreign …

Understanding The Operations And Decision-Making Of Cow-Calf Farmers In Northwest Arkansas, Clayton Weyl

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Societal pressure on farmers has become a more central part of the rhetoric surrounding livestock production. This study includes farmers in the discourse on the rhetoric surrounding climate change via interviews and simulations tailored to their operation. Previous research has addressed regenerative agricultural practices and conditions that influence farmer decision-making, but little research has analyzed decision-making in tandem with environmental practices. The literature reveals that cow-calf producer decision-making is influenced by their reliance on cattle as an income source, and farmers overall choose climate-friendly practices based on their perceptions about climate change. The goal of this research was to gather …

Effect Of Nanobubble-Oxygenated Water For Irrigation Of Sand-Based Golf Course Putting Greens, Eric Deboer

Graduate Theses and Dissertations

Nanobubbles (NBs) are sub-micron, stable cavities of gas. The properties of NBs theoretically allow long bubble residence times and high gas dissolution rates resulting in the supersaturation of oxygen in water. Adequate soil aeration is a constant concern for producers of agricultural and horticultural crops. Because of their unique properties, NBs have been investigated for oxygenating water used in the irrigation of various agricultural and horticultural crops to increase soil oxygen concentration. Creeping bentgrass (Agrostis stolonifera L.) is the most widely used turfgrass for golf course putting green surfaces. Golf course superintendents use various methods to increase soil oxygen in …

Crafting The Brand: Characterizing Consumer Perspective Of Brand Equity Among Microbreweries In Northwest Arkansas, Alyssa Johnson

Graduate Theses and Dissertations

Craft beer and craft breweries are on the rise across the United States and more importantly, in Arkansas. Throughout the past two decades, craft beer has gained popularity in the state of Arkansas as the number of craft breweries have risen across the state. However, there is currently little literature on how branding in craft breweries in Northwest Arkansas is used to gain and retain loyal consumers. This study aimed to add to the academic literature and provide practical recommendations to practitioners on how brand equity is built among craft breweries in Northwest Arkansas, using qualitative interviews. Marketing strategies of …

Solar Grazing As A Possible Vegetation Management Solution: A Budget Analysis, Byron Louk

Agricultural Economics and Agribusiness Undergraduate Honors Theses

A growing response to climate change among agricultural producers is to integrate renewable energy production in their portfolio of enterprises. Nonetheless, land use competition for agricultural production and solar energy production exists. To alleviate some of this competition, and possibly generate income for sheep grazers, photovoltaic (PV) system operators may save on operations and maintenance by grazing forages under solar panels rather than using mechanical or chemical means of vegetation management. “Solar grazing” operations have been shown to be economically feasible for PV system operators who own the land and pay for sheep grazing as a method of vegetation management, …