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Full-Text Articles in Business

2018 – 2019 Kentucky Agricultural Economic Situation And Outlook, Kenneth H. Burdine, Todd D. Davis, Jerry Pierce, William M. Snell, Timothy A. Woods, Jeffrey W. Stringer Nov 2018

2018 – 2019 Kentucky Agricultural Economic Situation And Outlook, Kenneth H. Burdine, Todd D. Davis, Jerry Pierce, William M. Snell, Timothy A. Woods, Jeffrey W. Stringer

Agricultural Situation and Outlook

This publication covers the situation and outlook for 2018-2019 in the following areas:

  • U.S. Agricultural Economy;
  • Kentucky’s Agricultural Economy;
  • Selected Commodity Profiles - Cattle; Poultry; Hogs; Equine; Dairy; Corn; Soybeans; Wheat; Tobacco; Fruits, Vegetables and Greenhouse; and
  • Forestry.


Determining Millennial Food Buying Preferences: Based On Product Marketing With “Buzzwords”, Victoria N. Hamilton Jan 2018

Determining Millennial Food Buying Preferences: Based On Product Marketing With “Buzzwords”, Victoria N. Hamilton

Theses and Dissertations--Community & Leadership Development

This research focuses on the importance on the Millennial Generation and their perceptions of food buzzwords. Since the Millennial Generation is the largest group purchasing and preparing their own foods, the food industry is becoming dependent on their buying preferences. A survey reflected the participants’ demographics and their buying preferences based on a series of food buzzwords when they are purchasing foods. Results show the Millennial Generation prefers “local” buzzwords. As the Millennial Generation continues to purchase foods for themselves and their families, it can be expected their choices will encourage others to do the same based on their family …