Business Commons^™

Revisiting Strategy In A Time Of Crisis, Gregory A. Smith

Faculty Publications and Presentations

The season of upheaval brought on by the COVID-19 pandemic is a critical occasion for libraries to revisit their organizational strategies. Strategy includes two complementary dimensions: alignment with the environment and the pursuit of competitive advantage. Rapid changes in the environment call for practicing strategic thinking iteratively rather than engaging in a fixed rhythm of multi-year planning. An effective library strategy displays four key attributes: (1) It responds to the concerns of diverse stakeholders. (2) It is flexible enough to adapt to emerging conditions. (3) It enacts organizational mission but can also help to reshape it. (4) It integrates with …

Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa

Staff publications

This article outlines the challenges and successes of a library outreach team at a small New England college campus during the COVID-19 pandemic. In March of 2020, the highly residential College of the Holy Cross in Worcester, Massachusetts, sent almost all students home to continue their classes online—yet no online classes had ever been taught at the college before. For the first time ever, the college’s libraries were in the position to rebuild all promotional communications and activities from scratch—pivoting from a largely in-person setting to an entirely virtual setting. The team quickly created and launched social media campaigns and …

Use Of Social Media By Leaders Of Charismatic Churches In Ghana, Noah Darko-Adjei, Mariam Ansaa Animante, Harry Akussah

Library Philosophy and Practice (e-journal)

This study examined the use of social media platforms by leaders of the Charismatic Churches in Ghana. This study is germane in the era of the COVID-19 pandemic where churches are embracing social media platforms to supplement the conventional face-to-face church meetings.

The study was conducted within the framework of the Technology Acceptance Model (TAM). A questionnaire was used to collect quantitative data from a sample size of 152 respondents. Also, 2 head pastors and their deputies, as well as 2 IT personnel, were interviewed. The study found a high level of awareness of social media platforms adopted by the …

Emotional Dissonance And Exhaustion Among Library Professionals During Covid-19, Mubashir Majid Baba

Library Philosophy and Practice (e-journal)

The COVID-19 pandemic is having a dramatic impact on societies and economies around the world. The virus is affecting millions of lives worldwide, not only physically but also emotionally in the form of panic attacks, obsessional behavior, anxiety, stress and fear. Library professionals are also exposed to coronavirus disease 2019 (COVID-19) and are facing high levels of stress and anxiety. The aim of this exploratory study was to analyze the association between emotional dissonance and emotional exhaustion among library professionals during COVID-19 and to study the impact of demographics on the variables under study. The data collected were analyzed using …