Business Commons^™

Two Repositories, One Strategy: Marketing Digital Collections, Daardi Sizemore, Heidi J. Southworth

Library Services Publications

In the last year, the Library at Minnesota State University, Mankato has launched two repositories for digital content, Cornerstone: A Collection of Scholarly and Creative Works and ARCH: University Archives Digital Collections. An important component of developing these repositories has been our marketing efforts. We will share how we worked together with Integrated Marketing, Printing Services, and the Library Outreach Committee to actively promote and advance the collections.