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University of Arkansas, Fayetteville
Agricultural Education, Communications and Technology Undergraduate Honors Theses
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Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson
Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson
Agricultural Education, Communications and Technology Undergraduate Honors Theses
This thesis explores the multifaceted nature of Generation Z through a content analysis, aiming to identify the range of characteristics and preferences within this cohort. By delving beyond prevalent stereotypes, this study addresses the gap in understanding regarding Generation Z's learning styles, communication preferences, work ethics, and personal values. Through examination, this research provides insights crucial for marketers and educators seeking to engage and educate Generation Z effectively.