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Ip Basics: Trademarks And Business Goodwill, Thomas G. Field Jr.
Ip Basics: Trademarks And Business Goodwill, Thomas G. Field Jr.
Law Faculty Scholarship
This is information all business owners need if they wish to preserve their hard-won goodwill. It discusses, for example, the important differences between strong and weak marks for products and services, the value of state and federal registrations and the importance of searches (to avoid wasting money).