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Full-Text Articles in Business
Marketing Your Library: Thinking Outside The Box, Marcia L. Dority Baker, Sandra B. Placzek
Marketing Your Library: Thinking Outside The Box, Marcia L. Dority Baker, Sandra B. Placzek
Marvin and Virginia Schmid Law Library
“Marketing” is a ubiquitous term applied to almost anything. Market your brand. Market your name. Market your product. Market your library. “Market your library” sounds a bit odd – maybe because in academia we don’t think we need to market our library. We’re a firmly established part of the institution. We may change over time, but it’s unlikely we’ll disappear, and any “marketing” we do probably will not result in more funding from our parent institution. But marketing, even in academia, is important because it helps advertise the value we bring to our institutions. We’ve been talking about Marketing a …
The Mcdonaldization Of Academic Libraries?, Brian Quinn
The Mcdonaldization Of Academic Libraries?, Brian Quinn
Copyright, Fair Use, Scholarly Communication, etc.
George Ritzer, a sociologist at the University of Maryland, has proposed an influential thesis that suggests that many aspects of the fast food industry are making their way into other areas of society. This article explores whether his thesis, known as the McDonaldization thesis, is applicable to academic libraries. Specifically, it seeks to determine to what extent academic libraries may be considered McDonaldized, and if so, what effect McDonaldization may be having on them. It also investigates some possible alternatives to McDonaldization, and their implications for academic libraries.