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Embodied Metaphors And Creative “Acts”, Angela K.-Y. Leung, Suntae Kim, Evan Polman, Laysee Ong, Lin Qiu, Jack A. Goncalo, Jeffrey Sanchez-Burks

Jack Goncalo

Creativity is a highly sought after skill. To inspire people’s creativity, prescriptive advice in the form of metaphors abound: We are encouraged to think outside the box, to consider the problem on one hand, then on the other hand, and to put two and two together to achieve creative breakthroughs. These metaphors suggest a connection between concrete bodily experiences and creative cognition. Inspired by recent advances on body-mind linkages under the emerging vernacular of embodied cognition, we explored for the first time whether enacting metaphors for creativity enhances creative problem-solving. In five studies, findings revealed that both physically and psychologically …