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- Keyword
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- 4.04 Media relations (working with news media) (1)
- 4.07 Marketing, advertising (1)
- 4.10 Message development/testing (1)
- 5.01 News media coverage (1)
- 5.06 Newsroom environment, culture, and trends (1)
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- 7.02 Empirical-analytic methods (1)
- Advertising pressure on editorial content (1)
- Agricultural health and safety (1)
- Attitudes toward Big Ag (1)
- Big Ag advertisers (1)
- Editorial-advertising relationship (1)
- Farm newspapers (1)
- Media ethics (1)
- Media framing (1)
- Relationship between farm newspapers and advertisers (1)
Articles 1 - 2 of 2
Full-Text Articles in Business
A Farm Newspaper Capitulates To Advertiser Pressure: Determinants Of Readers’ Attitudes Toward The Firing Of An Editorial Cartoonist, Lulu Rodriguez, Supathida Kulpavaropas
A Farm Newspaper Capitulates To Advertiser Pressure: Determinants Of Readers’ Attitudes Toward The Firing Of An Editorial Cartoonist, Lulu Rodriguez, Supathida Kulpavaropas
Journal of Applied Communications
On April 2016, the weekly Farm News cut its ties with veteran freelancer Rick Friday who drew a cartoon that called attention to how much the CEOs of large agricultural corporations are paid. This study examines the determinants of people’s attitudes toward Mr. Friday’s firing. Using data gathered from a national online survey of newspaper readers, this study traced the antecedents of these attitudes. While the incident drew strong negative reactions, we found that public attitudes were strongly mediated by readers’ attitudes toward Big Ag advertisers. That is, those who saw Big Ag in a positive light were more inclined …
Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani
Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani
Journal of Applied Communications
Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of …