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Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White
Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White
UNLV Theses, Dissertations, Professional Papers, and Capstones
ABSTRACT
This thesis examines how sports teams vary by means of self-presentation on a social media
platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation
and operationalizing impression management strategies, this study content analyzed
seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every
Tweet posted, during these three months, from the seven different sporting teams was coded to
compare and contrast the men's teams accounts with the women’s teams accounts, as well as one
account that combines the men’s and women’s team on one Twitter page. The study found …
Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams
Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams
UNLV Theses, Dissertations, Professional Papers, and Capstones
Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …