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Full-Text Articles in Business
Impact Of The Implementation Of Paywalls In Kenya: Case Of Nation Media Group., Bernard Momanyi
Impact Of The Implementation Of Paywalls In Kenya: Case Of Nation Media Group., Bernard Momanyi
Theses & Dissertations
The era of digital disruption has compelled media houses in Kenya, as it has worldwide, to undergo a fundamental reassessment of their operational models for survival and sustainability. One such model that has emerged in response to these challenges is the paywall, which some media organizations are now exploring as a viable and alternative source of sustainable revenue. Notably, the Nation Media Group blazed the trail in Kenya by pioneering the implementation of a paywall. This undertaking presents an array of challenges and opportunities that warrant careful consideration. In the context of this study, which employed a qualitative approach, it …
Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha
Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha
Theses & Dissertations
The capstone project investigated the subscription-based revenue Model in the context of news content, using The Standard Group in Kenya as a case study. The aim was to evaluate the viability and impact of this Model in sustaining quality journalism amidst changing consumption patterns and unpredictable advertising revenues in the digital age. Employing a mixed-methods approach, the research integrated qualitative and quantitative methodologies. Through extensive literature review, industry analysis, interviews with experts, stakeholders, and consumer surveys, it explored the historical evolution, merits, challenges, and perceptions regarding paid news content in Kenya. The study focused on The Standard Group, a leading …
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata
Theses & Dissertations
The global media industry, shaped by technological advancements, is facing existential challenges and Nation Media Group Uganda, like its industry counterparts, continues to grapple with declining circulation, viewership, and advertising revenues. These hardships test NMGU's sustainability, pushing the exploration of new digital revenue streams. Paywalls, initially slow globally, prompting a quest for alternative models, notably a hybrid e-commerce portal, prompting this research. To evaluate NMGU's potential hybrid e-commerce venture, the researcher gauged public interest and vendor/service provider willingness using quantitative methods. Out of 102 distributed questionnaires, an 83% response rate yielded 85 valuable insights, forming the primary dataset for analysis. …
The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia
The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia
Theses & Dissertations
This study about niche marketing for a radio operator in Uganda, CBS FM, is set in the context of an altered media landscape in which shifting fortunes and emergent opportunities present the need for new product development, spurred in part by the pressures of balancing the interests of a multiplicity of stakeholders, whose needs outpace the station’s broadcasting and revenue-generating capacity. Faced with intense competition, a disruptive set of new media operations, as well as an aggressive buyer’s market, CBS FM must now consider tapping into the capabilities availed by technology, to serve its clientele better. The first chapter explores …
Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah
Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah
Theses & Dissertations
This capstone project explores how traditional media houses can generate revenue from hyperlocal digital content, focusing specifically on podcasts. As consumer habits and advertising trends shift towards digital platforms; traditional media outlets face the challenge of reaching niche audiences and convincing advertisers to invest in digital advertising, particularly in the realm of podcasts. With the decline in physical newspaper readership, the digital wave has gained significant momentum, leading to a transition from traditional media to more accessible and fragmented platforms. This project aims to design a sustainable revenue-generating strategy for New Vision podcasts, addressing the unfamiliarity of producers, media executives, …
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Theses & Dissertations
The rapid growth of over-the-top (OTT) platforms has revolutionized the way video content is marketed and consumed and provided a unique opportunity for Kenyan content creators to showcase their creative storytelling work to a global audience. However, the lack of bankable/effective monetization strategies poses significant hurdles for local producers; this is largely due to the various ways in which the content is consumed and the variations of the same content on internet-enabled platforms that are linked to the OTT platforms such as mobile and online platforms linked to the streaming services. Accordingly, the objective of this capstone project is to …
Harnessing The Potential Of Digital Media For Business Growth Of Legacy Media In Kenya., Lilian Odera
Harnessing The Potential Of Digital Media For Business Growth Of Legacy Media In Kenya., Lilian Odera
Theses & Dissertations
In today’s digital era, businesses in Kenya have a unique opportunity to leverage digital technology to drive growth, improve operational efficiency, and enhance customer experiences. By embracing digital transformation, the media industry can expand its market reach, streamline operations, foster innovation, and stay competitive in the rapidly evolving business landscape. However, this transition is not without challenges, including cybersecurity risks, skills gaps, and ethical considerations. This study provides an analysis of the digital technology for business growth of the legacy media in Kenya. To conduct this research, a descriptive research design was employed, and the researcher collected primary data from …
Investigating The Impact Of Digital Transformation On Legacy Media In Uganda: The Case Of New Vision Newspaper., Francis Kagolo
Investigating The Impact Of Digital Transformation On Legacy Media In Uganda: The Case Of New Vision Newspaper., Francis Kagolo
Theses & Dissertations
This study sought to investigate the impact of digital transformation on legacy media in Uganda, using the leading English newspaper, New Vision, as a case study. Employing qualitative methods, including documentary analysis and interviews with 13 senior editors, circulation and finance managers, and media scholars, the study evaluated the impact of digital transformation on New Vision, examined revenue streams, and assessed the newspaper’s content strategy effectiveness. Findings reveal that while digital technology enhanced news gathering and distribution efficiency, it diminished the newspaper's ability to break stories, leading to declining sales and revenue. New Vision's attempts to monetise digital content face …
Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji
Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji
Theses & Dissertations
The growing popularity of cryptocurrencies such as Bitcoin, blockchain, and Web 3.0, has sparked interest not only among industrialized nations but also among the African continent. The widespread adoption of cryptocurrencies in Africa can be attributed to several drivers, including high rates of mobile phone and internet penetration. Blockchain technology has the potential to increase efficiency and reduce transaction costs, contributing to the growth of cryptocurrencies on the continent. This sought to examine the impact of media on the adoption of cryptocurrencies in Africa. The research focused on how media frames events and issues, and how it influences people's thoughts, …