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Full-Text Articles in Business

Ua12/2/2 2019 Talisman: Balance, Wku Student Affairs Oct 2019

Ua12/2/2 2019 Talisman: Balance, Wku Student Affairs

WKU Archives Records

2019 Talisman yearbook.

  • Mohr, Olivia. Balance
  • Lunte, Hailee. That Warm Feeling Autumn Took from Me
  • Dozer, Claire. Mother Load – Savannah Ranney
  • Hubbs, Annalee. Tap After Hours – Dance
  • Lancaster, Emily. Opposites Attract – Maddie Rediker & Cameron Blankenship
  • Jones, Sydney. Delving into the Dirty – Taylor Gossage, Lion’s Den
  • Chu, Phi. Snow Song
  • Gordon, Zora. Spells & Spirit – Kristen Dalby, Witchcraft
  • Powers, Noah. What is Left – Kelly Meredith, Identity Theft
  • Aklilu, Bethel. Uprooting – International Students
  • Steffey, Raegan. The Dirty Art Kids
  • Dieudonne, Nadia. Self Starteres – Entrepreneurs
  • Bass, Morgan. Young & Partisan – Politics
  • Powers, Noah. …


Ua19/16/1 2019-20 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations Jul 2019

Ua19/16/1 2019-20 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2019-20 season.


Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster Jun 2019

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …


Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss May 2019

Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss

International Conference on Gambling & Risk Taking

This research examines news coverage of casino gaming in Ohio in the period 2008-2018. Ohio legalized gambling by popular vote in November 2009 and the state now has four casinos and 7 racinos with VLT gaming. This study will use a framing analysis to look at the way that news coverage portrays casinos with respect to social responsibility and their impact on the local community.

With the spread of gambling outside of traditional strongholds such as Las Vegas and Atlantic City, many have debated casinos’ benefit to communities, and some have criticized casinos’ impact on localities. This study will assess …


Using The Theory Of Emotional Stakeholders To Experimentally Test The Influence Of Proxy Communicators About Organizational Crises In Digital News Reports, Alicia Mason, Elizabeth Spencer, Kelley Macek, Alison Smith, Stephanie Potter May 2019

Using The Theory Of Emotional Stakeholders To Experimentally Test The Influence Of Proxy Communicators About Organizational Crises In Digital News Reports, Alicia Mason, Elizabeth Spencer, Kelley Macek, Alison Smith, Stephanie Potter

Faculty Submissions

The emergence of new and social media has transformed the way that stakeholders and organizations interact between and amongst each other. Online news consumers are now able to directly respond to crisis news reports by offering their own interpretation, thus expanding the diversity of viewpoints audiences are exposed to (Carpenter, 2010; Springer, 2014). Using the Theory of Emotional Stakeholders framework our study aims (1) to understand how positive and negative user-generated comments in response to online news reports of crisis events impacts audience perceptions of organizational blame; (2) to examine the persuasive effects of user comments when expert or official …


Ua19/16/1/5 Hilltopper Golf 2018-19 Season Statistics, Wku Athletic Media Relations Jan 2019

Ua19/16/1/5 Hilltopper Golf 2018-19 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2018-19 men's golf team season.


Ua62/4/2 Gordon Ford College Of Business Accounting Publications, Wku Archives Jan 2019

Ua62/4/2 Gordon Ford College Of Business Accounting Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Accounting Department.


Ua19/16/1/1 100 Seasons Of History, 2019 Wku Baseball Media Guide, Wku Athletic Media Relations Jan 2019

Ua19/16/1/1 100 Seasons Of History, 2019 Wku Baseball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2019 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.


Ua19/16/1/5 Lady Topper Golf 2018-19 Season Statistics, Wku Athletic Media Relations Jan 2019

Ua19/16/1/5 Lady Topper Golf 2018-19 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2018-19 women's golf team season.