Business Commons^™

A Farm Newspaper Capitulates To Advertiser Pressure: Determinants Of Readers’ Attitudes Toward The Firing Of An Editorial Cartoonist, Lulu Rodriguez, Supathida Kulpavaropas

Journal of Applied Communications

On April 2016, the weekly Farm News cut its ties with veteran freelancer Rick Friday who drew a cartoon that called attention to how much the CEOs of large agricultural corporations are paid. This study examines the determinants of people’s attitudes toward Mr. Friday’s firing. Using data gathered from a national online survey of newspaper readers, this study traced the antecedents of these attitudes. While the incident drew strong negative reactions, we found that public attitudes were strongly mediated by readers’ attitudes toward Big Ag advertisers. That is, those who saw Big Ag in a positive light were more inclined …

Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani

Journal of Applied Communications

Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of …

How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud

University of New Orleans Theses and Dissertations

This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …

Ua12/2/1 Adulting 101, Wku Student Affairs

WKU Archives Records

Magazine edition of the College Heights Herald.

• Norvell, Abbey. Tips to Get Control of Your Finances
• Norvell, Abbey. The Building Blocks of Good Credit
• Chumbley, Sam. A Weekend for Free in Bowling Green
• Goodlett, Ryan. Trending Up: Finance Blog – Kyla Scanlon
• Chumbley, Sam. Driving Your Future – Cars
• Goodlett, Ryan. Three Tips for Financial Success
• Southers, Mariah. Crushing the Christmas Game: College Edition

Ua12/2/1 College Heights Herald, Vol. 94, No. 13, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Breu, Natasha. Mold Plagues Universities Across State
• Stahl, Matt. Hello, Tyson Helton – Football
• Tolbert, Eleanor. College Graffiti Closing at End of the Semester
• Ziege, Nicole. Honors College Aims to Increase Applicant Pool
• Harper, Kevin. Flooded Memories – Minton Hall
• Leonard, Nicole. Holiday Pro Tips: Surviving the Holidays at Home
• Norvell, Abbey. WKU Store Celebrates a Century of Basketball
• Pritchett, Grace. School’s Out
• Webster, Mark. WKU Student Pursues Passion in Being a Local Disc Jockey – Jared Watkins
• Tolbert, Eleanor. Between the Lines – Parking …

Ua12/2/2 Talisman: Movement, Wku Student Affairs

WKU Archives Records

2018 Talisman yearbook.

• Good, Hannah. Movement
• Kinser, Nicholas. Tunnel Trap
• Cozer, Claire. A Day in the Life of a Food Truck – Mike Wilson, Pop’s Street Eats
• Fletcher, Griffin. Beauty in Power – WKU Women’s Rugby Club
• Gordon, Zora. The Mixed Experience
• Hornsby, Morgan. Bonfire
• Waters, Adrianna. Mispoken – Communication Disorders
• Chu, Phi. Home Base – Jessica Barks
• Cooksey, Catrina. Rerouted – Sydney Clark, Austin Clark, Blake Perkins, Sheila Flener, Handicapped Persons
• Good, Hannah. Not Safe for Work – Prostitution
• Chu, Phi. Transfigured Night
• Carter, De’inara. Passing the Plate – International Students, Recipes
• Robb, Hayley. From Sole to Soul – …

Ua19/16/1 2018-19 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2018-19 season.

The Future Of Radio, Samuel Murray

Senior Honors Projects

Since its inception and rise to popularity among major forms of mass media communication, radio has been thought to be the next technology to become obsolete. When television came out people thought radio was going to die out, but alas radio and television coexist to this day. When music videos, and eventually channels like MTV came out, radio was put into jeopardy as music would become more and more visual and the need for the radio would cease. This was not the case. When satellite channels came into being and started getting big name celebrities like Howard Stern to broadcast …

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Archives Records

College Heights Herald magazine rating restaurants, stores, bars and music.

Ua12/2/2 2018 Talisman: Grit, Wku Student Affairs

WKU Archives Records

2018 Talisman yearbook.

• Gibson, Helen. Grit
• Zambrano, Max. Cash Cows – Chaney’s Dairy Barn
• Holt, Delaney. A Quarry Story – White Stone Quarry, Caden Quarry
• McKee, Rylee. Beautiful Grit – BellaMoxi, Dance
• Voorhees, Jessica. Digging Deep – Jean-Luc Houle, Anthropology
• Lucas, Kaley. Black Mountain
• Edwards, Aly. Roots of Stigma – McKenna Vierstra, Jordan Frodge, Max Williams, Robin Farrell
• Eastham, Lillie. Grab ‘Em by the Ballot – Time’s Up Movement
• McCarthy, Hannah. Flesh Memories
• Barritt, Brooklyn. Making a Place at the Table – Dungeons & Dragons
• Gary, Summer. For Adoption: Unwanted Mutt
• Waters, Adrianna. For the Love of Creation – Art …

Malene Wines: The Beginning Of A Brand, Tyler Menane

Agricultural Education and Communication

Malene Wines is the most recently developing brand under the Crimson Wine Group. Currently, the brand is being produced and managed under Chamisal Vineyards. Malene Wines started off with one brand of rosé wine, that has only been available for purchase in the Chamisal tasting room or wholesale. This has caused confusion for the consumer in differentiating the two brands. To help begin the separation of the two brands, Malene Wines has recently received a modified Airstream trailer to serve as a mobile tasting room.

Whereas Chamisal Vineyards is a brand focused on Chardonnay and Pinot Noir with small production …

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

No abstract provided.

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2017-18 women's golf team season.

Dorothy Moser Medlin Papers - Accession 1049, Dorothy Moser Medlin

Manuscript Collection

(The Dorothy Moser Medlin Papers are currently in processing.)

This collection contains most of the records of Dorothy Medlin’s work and correspondence and also includes reference materials, notes, microfilm, photographic negatives related both to her professional and personal life. Additions include a FLES Handbook, co-authored by Dorothy Medlin and a decorative mirror belonging to Dorothy Medlin.

Major series in this collection include: some original 18th century writings and ephemera and primary source material of André Morellet, extensive collection of secondary material on André Morellet's writings and translations, Winthrop related files, literary manuscripts and notes by Dorothy Medlin (1966-2011), copies …