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Full-Text Articles in Business
The Impact Of Line (Brand) Extension Strategies On Competition And In-Store Operational Performance In The China E-Commerce Environment, Er-Yung Stephen Chu
The Impact Of Line (Brand) Extension Strategies On Competition And In-Store Operational Performance In The China E-Commerce Environment, Er-Yung Stephen Chu
Dissertations and Theses Collection (Open Access)
Line (brand) extension activity in the western markets may have tempered during the last decade, and most of the academic research that has been done is based on traditional brick and mortar stores. With the rise of e-commerce, line extension became a growth tool for brands. The study starts with the classification of line extension strategic types, which gives different tiers of Chinese e-commerce firms a good reference, especially in the rapidly changing e-commerce environment. It also seeks to give guidance for different aspects of launching new line extensions. Using this guidance, future brands can make better estimations of brand …
Technology Lends A Hand To Green E-Commerce, Hao Liang, Sin Mei Cheah
Technology Lends A Hand To Green E-Commerce, Hao Liang, Sin Mei Cheah
Research Collection Lee Kong Chian School Of Business
The world has witnessed an e-commerce boom in the past 2 decades, and Asia-Pacific is now driving the latest wave of growth. The Covid-19 pandemic has further accelerated consumers' growing preference for online consumption, with the Asia-Pacific region raking US$230 billion in online retail sales in 2020. This article is adapted from the authors' teaching case study - Alibaba Cainiao's Smart Green Logistics Strategy: Good for the Earth, Good for the Business.
How Xiaomi Redefined What It Means To Be A Platform, Tony W. Wong, Yanting Guo, Liang Chen
How Xiaomi Redefined What It Means To Be A Platform, Tony W. Wong, Yanting Guo, Liang Chen
Research Collection Lee Kong Chian School Of Business
Traditional platform businesses generally fall into one of two categories: Ecosystems, such as Apple’s App Store, which offer limited resources to a wide array of independently-run firms; and Corporate Venture Capital (CVC) companies, such as Intel Capital, which invest heavily into a small number of ventures that promise either financial or strategic returns. However, new research into Xiaomi’s growth strategy suggests that the Beijing-based electronics giant has developed a blended approach, borrowing elements of both traditional ecosystem and CVC firms to create a broad ecosystem of strongly-supported partner ventures. Based on a series of in-depth interviews with executives from both …
Covid-19 Pandemic And Opportunities For Digitalisation Of Smes, Yuanto Kusnadi, Gary Pan
Covid-19 Pandemic And Opportunities For Digitalisation Of Smes, Yuanto Kusnadi, Gary Pan
Perspectives@SMU
The Covid-19 pandemic has brought about disruptions in all sectors of economy. With lockdown being implemented in most of the countries around the world, it has necessitated changes in the business models of SMEs. A glaring area of business opportunity focuses on online business. For instance, retailers who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in decreased footfall and plummeting sales in most physical stores. Therefore, having an online retail presence has become critical for businesses, as they …
Getting On The E-Commerce Carousell, Singapore Management University
Getting On The E-Commerce Carousell, Singapore Management University
Perspectives@SMU
Carousell has achieved impressive user numbers. Can the online marketplace now convert that into profitability?
Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Walden Dissertations and Doctoral Studies
While 95% of Indian SME leaders have not adopted an e-commerce platform, the few SME leaders having adopted such platforms reported 64% higher sales and 65% higher profits. The purpose of this multi-case study, guided by the diffusion of innovation (DOI) theory, was to explore the strategies that Indian SME leaders used to adopt e-commerce platforms to expand their businesses. Data for this study emerged from conducting face-to-face, semistructured interviews with 3 SME leaders who operated in the manufacturing industry in western India. The data analysis process included validating, coding, interpreting, and summarizing data and generating themes. Methodological triangulation of …
China’S Digital Landscape: Breaking Barriers To Innovation, Srinivas K. Reddy, Zack Zheng Wang, Deckie He Dong
China’S Digital Landscape: Breaking Barriers To Innovation, Srinivas K. Reddy, Zack Zheng Wang, Deckie He Dong
Research Collection Lee Kong Chian School Of Business
When e-commerce giant Alibaba went public on the New York Stock Exchange in September 2014, its market capitalisation rocketed to roughly US$219 billion - a sum greater than any record previously set by its American contemporaries, Facebook, eBay and Amazon. It was a historic event that led many to believe that China’s digital economy was echoing the Middle Kingdom’s own meteoric rise onto the world-stage. China ranks high in digital connectivity. In 2015, almost half of the country’s population, or 649 million people, were online. It’s fast-growing Internet economy generates about US$100 billion annually and is predicted to reach US$277 …
The E-Landscape: An Unexplored Goldmine Of The New Millennium, Thow Yick Liang
The E-Landscape: An Unexplored Goldmine Of The New Millennium, Thow Yick Liang
Research Collection Lee Kong Chian School Of Business
The Internet is an intangible cyberworld created by the human mind. Exploring and exploiting this e-landscape requires a totally redefined mindset. The fact that it exists in the mental realm also makes it a nonlinear system. In this respect, understanding both intangible and nonlinear dynamics is a requisite to the proper exploitation of e-commerce. The e-landscape is a new edge of chaos where order and disorder co-exist. It could be a goldmine for those who swiftly recognize structure in this highly disordered territory. The tremendous number of opportunities and uncertainties embedded in the submerged portion of this iceberg are still …