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Exporting After Trade Missions: A Qualitative Analysis Of Small And Medium Enterprises, Tongila M. Manly
Exporting After Trade Missions: A Qualitative Analysis Of Small And Medium Enterprises, Tongila M. Manly
Walden Dissertations and Doctoral Studies
Some U.S. small and medium enterprises (SMEs) participate in trade missions but return with no results. Accordingly, some researchers question the effectiveness of these export promotion programs. The purpose of this qualitative descriptive study was to explore the experiences of SME representatives who had attended a trade mission to South Africa. The research question explored the strategies that SME leaders required to successfully export their goods and services after a trade mission using the conceptual framework of resource-based theory. Snowball sampling was used to recruit and gather interview data from 22 SMEs. Thematic analysis of interview data and document sources, …