Business Commons^™

The Effect Of Cross-Functional Integration On Organizational Performance: A Look At Collaboration, Coordination, And Communication, Loraine A. Jackson

FIU Electronic Theses and Dissertations

Cross-functional integration (CFI) in organizations involves a sequence of integrated tasks and activities across multiple departments and units. Modern organizations are hierarchical and have separated functional departments. This may lead to limited reciprocal communication and poor coordination. Work is often divided, categorized, and poses a challenge for CFI personnel to be practical. This challenge continues as technology and organizational structures change.

This study is to investigate the effect of CFI on organization performance. The study also looked at CFI from a triadic level of analysis, a broader perspective involving several functional units and processes within the organization. Specifically, this study …

A Review Of Two Decades Of Research On Language In International And Multicultural Marketing (1997 – 2020) – Supplemental Material, Yung-Hwal Park, Kevin Lehnert

Other Faculty Publications

This comprehensive review piece investigates over two decades of research, reflecting on the crucial role of language in international marketing success. In coding and summarizing 181 articles, this work highlights how language has impacted international-marketing-related outcomes across 19 specific content areas. Those content areas are then grouped into seven broad research themes relating to language: Marketing Communications; Linguistics; Branding; Consumer Behavior; Servicescape and Retailing; Internationalization, Supply Chain and Sales; Bilingualism. We synthesize these themes and the common outcomes of the research. From these themes we highlight challenges to the field and explore future research in language in international marketing.