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Full-Text Articles in Business

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard Oct 2019

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.


Moosejaw Market Expansion Into France, Rachel Renou May 2019

Moosejaw Market Expansion Into France, Rachel Renou

Honors Projects

This research project examines the Moosejaw brand, the outdoor apparel industry, and an overview of France’s political, economic, and cultural environment. The research goal is to analyze key aspects of France that would influence a business’s decision to expand into the country. The information regarding France’s fit for new businesses would then be tailored to Moosejaw to implement. Data found throughout the research process that characterize France as a good fit or not for new foreign business include the current political state of rioting by the Yellow Vests, Macron’s future pro-business plans, the French high quality of life standard, shifting …


Where Reality Meets Fantasy, Kendall Rankin May 2019

Where Reality Meets Fantasy, Kendall Rankin

Senior Honors Projects

“Fantasy and reality often overlap,” was once said by Walt Disney. In my story, Where Reality Meets Fantasy, Mickey Mouse, Donald Duck, Goofy and Gelatoni, from DisneySea, dive into the world of employment law and how it affects the Walt Disney Company.

Walt Disney loved storytelling and it is demonstrated in his movies and parks. With his company’s emphasis on safety, courtesy, show and efficiency, Disney wanted not only his guests but also his cast members to enjoy being at the Happiest Place on Earth. With laws like the Occupational Safety and Health Act of 1970 and the Civil Rights …


Cultural Intelligence In Business Settings, Tanner Wegrowski Apr 2019

Cultural Intelligence In Business Settings, Tanner Wegrowski

Marriott Student Review

No abstract provided.