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Profit And Social Value: An Analysis Of Strategies And Sustainability At The Base Of The Pyramid, Eric Dent, Ronda Ansted, Catherine Aasen
Profit And Social Value: An Analysis Of Strategies And Sustainability At The Base Of The Pyramid, Eric Dent, Ronda Ansted, Catherine Aasen
Journal of International & Interdisciplinary Business Research
The last decade has seen a growing interest in market-based approaches to poverty reduction. Since the publication of Prahalad’s Fortune at the Bottom of the Pyramid in 2004, businesses, entrepreneurs, and researchers have investigated ways to tap into this fortune. Many researchers have suggested that companies could both do well financially and contribute to social good by serving the bottom two-thirds of the global economic pyramid and effectively raising members of this rapidly growing base of this pyramid (BOP) out of poverty (Agnihotri, 2013; Hammond et al., 2007; London, 2007; Prahalad & Hart, 1999). Although there have been many debates …