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Understanding The Impact Of The Global Economic Crisis On U.S. Smes' Trade Exports To Bric, Jayati Ghosh, Denise Lucy, Françoise Lepage
Understanding The Impact Of The Global Economic Crisis On U.S. Smes' Trade Exports To Bric, Jayati Ghosh, Denise Lucy, Françoise Lepage
Denise Lucy
The global economy offers vast trade opportunities for U.S. businesses. United States’ SMEs are grossly under-represented in the global market. It is essential that U.S. SMEs adopt a global approach by expanding trade focus to include the emerging BRIC markets. Demographics and increasing purchasing power in the emerging countries of Brazil, Russia, India and China (BRIC) offer significant trade potential for U.S. SMEs export expansion. However, there are external and internal barriers to expanding beyond the NAFTA region. Free trade agreements reduce trade barriers, while creating opportunities for U.S. exports. Although US SMEs face their own set of challenges to …