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Full-Text Articles in Business
Africa Meets America: The Impact Of Collectivism And Individualism On Attitude Towards Shopping, Charles Blankson, Thuy Nguyen, Esi A. Elliot, Sayed Abbas Ahmed, Pumela Msweli
Africa Meets America: The Impact Of Collectivism And Individualism On Attitude Towards Shopping, Charles Blankson, Thuy Nguyen, Esi A. Elliot, Sayed Abbas Ahmed, Pumela Msweli
International Business and Entrepreneurship Faculty Publications and Presentations
The adoption of marketing strategy does not occur in cultural vacuums. Instead, marketing strategies unfold within social contexts that encode values, beliefs, and patterns of behavior. The increasingly inter-dependent global economy results in the acculturation of tensions between global and local consumer cultures. This dynamism however offers new opportunities for international firms to redefine and reevaluate their glocal (global/local) marketing strategies. Relying on Triandis cultural dimensions, this research contributes to international marketing literature by answering two key research questions, namely, what are the differences between African (Ghanaian) and American consumers’ cultural characteristics? and how do the cultural differences explain attitude …
Multilevel Perspectives On Leadership In The African Context, Michael A. Abebe, Amanuel G. Tekleab, Augustine A. Lado
Multilevel Perspectives On Leadership In The African Context, Michael A. Abebe, Amanuel G. Tekleab, Augustine A. Lado
Management Faculty Publications and Presentations
Despite the depth of research on leaders and leadership in the Western and Asian contexts, the study of leadership in the African context remains at a nascent stage. In this special issue, we take a multilevel perspective to review and synthesize current research on leadership in Africa in three distinct scholarly domains (Organizational Behavior & Human Resources (OB/HR), Strategy and Entrepreneurship). Based on this review, we offer specific recommendations to advance leadership research and improve the scope and rigor of theoretical and methodological approaches. Finally, we present three scholarly works that highlight the distinctive nature of leadership in Africa, including …