Open Access. Powered by Scholars. Published by Universities.®
University of Nevada, Las Vegas
Hospitality industry – Computer network resources; Hotels – Computer network resources; Singapore; Web sites – Evaluation
Articles 1 - 1 of 1
Full-Text Articles in Business
Evaluating Websites By Features: Do Independent Hotels In Singapore Get It Right?, Prasetya Purnawan
Evaluating Websites By Features: Do Independent Hotels In Singapore Get It Right?, Prasetya Purnawan
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study aims to evaluate the websites of independent hotels in Singapore in the business-to-consumer (B2C) framework. The modified balanced scorecard (BSC) approach is incorporated into the evaluation by features method in order to avoid the dominance of the marketing perspective by including technical, customer, and destination information perspectives. A set of website evaluation criteria representing these four perspectives is then used to examine the websites of 37 independent hotels. Almost three of four hotels get it right in developing, utilizing, and maintaining their websites. These websites have the presence of features that are known to be contributing towards website …