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Full-Text Articles in Business
Homeless Abroad, Homeless At Home: The Conundrum Of Globalisation, Sudhir H. Kale, Sangita De, Robin Pentecost
Homeless Abroad, Homeless At Home: The Conundrum Of Globalisation, Sudhir H. Kale, Sangita De, Robin Pentecost
Sudhir H. Kale
Forces of globalization have brought about profound changes in the way consumers the world over view their identity. For many, consumption becomes one of the key avenues through which they can reterritorialize themselves. Consumption for the purpose of reterritorialization has interesting implications for marketers. Goods and services designed and promoted to restore consumers’ sense of identity will resonate well with today’s deterritorialized consumers. This premise has macromarketing and micromarketing implications.
Has Globalization Increased Australian Inequality?, Noel Gaston, Gulasekaran Rajaguru
Has Globalization Increased Australian Inequality?, Noel Gaston, Gulasekaran Rajaguru
Gulasekaran Rajaguru
No abstract provided.
Global Sustainable Values – Video Interviews To Selected Global Leaders, Marco Tavanti
Global Sustainable Values – Video Interviews To Selected Global Leaders, Marco Tavanti
Marco Tavanti
Dr. Tavanti's interviews to selected global leaders exemplifying teaching values on sustainability, human rights, international development, social responsibility and public service