Business Commons^™

Business And Plurilingualism: The Advantage Of A Foreign Language, Anabelis E. Martinez

Honors Theses

Nowadays, global economy has implications that suggest the need for an adaptation to operate efficiently in this new environment. Is bilingualism a skill that professionals should be acquiring? To investigate this aspect, I am researching how many online job postings come out over the course of a week asking for language proficiency across three different business specialties (Accounting, Management and Marketing). My project will answer the following questions: How often do job openings require bilingualism within the sample? Which states have a higher demand for bilingual candidates? And which languages are the most sought after?

An Examination Of Cross-Cultural Understanding In A Global Automotive Company, A. Dale Phillips

Dissertations

Purpose of the Study

Global Motors o f the United States and Baumgart AG of Germany came together to produce an automobile that was marketable in both countries. Since this project involved people from two cultures, the purpose of this study was to examine perceived cultural markers at work during this joint vehicle development project by identifying these markers and investigating their effects on the overall success of the joint-venture project.

Methodology

I chose to use a qualitative methodology, specifically focus groups. All engineers who worked on the project team received an email inviting them to participate and assuring them …