Business Commons^™

The Evolution Of Cyber Risk And The Cyber Insurance Market, Abigail Chase

Senior Theses

Insurance and hedging instruments can help corporations manage many of the operational and financial risks they face. Yet, additional complexities are introduced now that many risks are increasingly interdependent and thus strongly correlated, making them more challenging to manage. Few risks illustrate this challenge better than cyber risk.

This thesis will focus on the increasing attention that the management of cyber risks receives in corporations, institutions and industries, and the role that insurance and risk management strategies play in mitigating this risk. The decision to focus on cyber risks—and the financing and management of those risks—is directly related to the …

Preparing For The Future: The Effects Of Financial Literacy On Financial Planning For Young Professionals, Tanay Singh

Senior Theses

Purpose – Many people between the age of 20 and 34 have not considered planning financially for the future in any significant capacity and in doing so, they limit their potential savings. The purpose of this study is to examine what financial expectations are for people in the early stages of their career and determine if improving financial literacy and revealing financial realities helps to produce more accurate or realistic expectations. Ultimately, the goal is to better prepare participants in the study for the working world and increased responsibilities outside of the college/university environment by getting them to start thinking …

The Image Of Insurance, Nathalie Dail

Senior Theses

This paper discusses the concept of brand management. The purpose is to give a brief introductory understanding of brand management and how it relates to the insurance industry. The benefits associated with brand management are detailed and analyzed in order to produce a variation of a SWOT analysis and a lean canvas. Meanwhile, Generation Y is explored as a market segment, along with challenges insurers face. This thesis seeks to explore the effects of branding on the insurance industry, with this market in mind. Consumer base fluctuations and revenue are factors considered when evaluating the effects of branding. Two well …