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Impact Of Framing And Base Size Of Computer Security Risk Information On User Behavior, Xinhui Zhan

Masters Theses

"This research examines the impact of framing and base size of computer security risk information on users' risk perceptions and behavior (i.e., download intention and download decision). It also examines individual differences (i.e., demographic factors, computer security awareness, Internet structural assurance, self-efficacy, and general risk-taking tendencies) associated with users' computer security risk perceptions. This research draws on Prospect Theory, which is a theory in behavioral economics that addresses risky decision-making, to generate hypotheses related to users' decision-making in the computer security context. A 2 x 3 mixed factorial experimental design (N = 178) was conducted to assess the effect of …