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Improved Sales Performance Through Effective Sales Training., Michael Falahee

Theses

Ireland’s economic success has been unprecedented between the period of 1993 and present. A number of internal and external factors accounted for this success. The economic performance was driven primarily by a relatively small number of foreign based firms who chose Ireland as their European base. Factors such as globalisation, an increasing domestic cost base and changes in EU legislation have lessened the Irish economy’s attractiveness to foreign direct investment.

Ireland has strong production and operational capabilities; it must develop expertise in two areas to ensure continued future success. These two areas are, building expertise in export sales and marketing …

Towards A Model Of Best Practice: An Irish Perspective On Employee Empowerment, Richard O'Connor

Theses

This dissertation examines the topic of Employee Empowerment within an Irish context. The aim is to provide a model of best practice for its implementation Empowerment is defined as a process whereby: a culture of empowerment is developed, information is shared, competency is developed, and resources and support are provided. Each of the components of empowerment—culture, information sharing, resource provision, and support—is examined in detail. The benefits of employee empowerment are noted and the theoretical foundations of both Employee Empowerment and Internal Marketing are examined in an extensive literature review. A model of best practice is proposed and conclusions, recommendations …