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Evaluating The Covid-19 Pandemic Changes On Hotel Organizational Culture, Christos Kakarougkas, Theodoros Stavrinoudis, Moschos Psimoulis
Evaluating The Covid-19 Pandemic Changes On Hotel Organizational Culture, Christos Kakarougkas, Theodoros Stavrinoudis, Moschos Psimoulis
Journal of Global Business Insights
The strong negative consequences caused by the outbreak of the COVID-19 pandemic created the need for a scientific investigation of changes that occurred in the organizational culture of the hospitality industry. This research paper, using the Delphi method, served three purposes. It first assesses the changes that the COVID-19 pandemic has brought to selected cultural components (product, external relations, and entrepreneurship strategy) that shape a hotel’s organizational culture, and determines how it interacts with other stakeholders on an inter-organizational level. Secondly, it links these changes to the three directions of change: formal/revolutionary, informal/evolutionary, and hybrid. Thirdly, it suggests specific policies …