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Who Is The Human Resources Manager? Metaphorical Perceptions Of Human Resources Managers Towards Their Profession, Ebru Gozen, Aylin Alan
Who Is The Human Resources Manager? Metaphorical Perceptions Of Human Resources Managers Towards Their Profession, Ebru Gozen, Aylin Alan
University of South Florida (USF) M3 Publishing
The purpose of this study is to determine the perceptions of HR managers about the concept of HR Manager. The participants of this study consisted of 53 HR managers working in tourism industry enterprises operating in Antalya in 2023. This study was designed as phenomenology research in a qualitative research approach. The expression like was used to determine the relationship between the source and the subject of the metaphor. In order to determine the basis of the meaning intended to be expressed with metaphors the expression “because” was used. Content analysis method and word query were used in the analysis …
Value Creation And Employee Branding Through Employees: A Model Proposal For Hotel Businesses, Ibrahim Cetin, Gunseli Gucluturk Baran, Orhan Icoz, Tulay Polat Uzumcu
Value Creation And Employee Branding Through Employees: A Model Proposal For Hotel Businesses, Ibrahim Cetin, Gunseli Gucluturk Baran, Orhan Icoz, Tulay Polat Uzumcu
University of South Florida (USF) M3 Publishing
Employees hold a great responsibility in conveying the brand equity elements of the business and the brand equity as a whole to consumers. In an intense and destructive competitive environment, it is a necessity for businesses that differ from their competitors with their brand strategy to reflect it with their employees in order to set an entire brand value proposition. Hotel businesses can achieve differentiation primarily through employee branding as pivotal. This paper explains the situation and significance of the labor factor, whose importance has increased much more in the brand equity of hotel businesses. It explains how hotel businesses …