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Learning From Others' Failures: The Effectiveness Of Failure Stories For Managerial Learning, Ronald Bledow, Bernd Carette, Jana Kuehnel, Daniela Pittig

Research Collection Lee Kong Chian School of Business

We argue that other peoples' failures provide a neglected source of managerial learning that is associated with enhanced learning transfer. Due to their negative valence, stories about other peoples' failures as compared to stories about other peoples' successes should elicit a more pronounced motivational response, such that people elaborate the content of failure stories more actively. As a consequence, the knowledge gained from failure stories will more likely be applied on a transfer task. We expect this motivational response to failure stories and its benefits for learning to be most pronounced for people who view failures as valuable learning opportunities. …