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Online Gastronomy Image: Content Analysis Of Tripadvisor Reviews Of Restaurants In Istanbul, Rana Sat
Online Gastronomy Image: Content Analysis Of Tripadvisor Reviews Of Restaurants In Istanbul, Rana Sat
University of South Florida (USF) M3 Publishing
Nowadays, where technology forms a large part of our lives, with the increase of comment sites, consumers benefit from these comment pages at the stage of purchasing decision. In this way, they get information about the destination region by reading more reviews or sharing their experiences in the social environment. Evaluations on social networking sites affect individuals’ decision-making and purchasing behaviors, as well as positively or negatively in the mentioned restaurants. Based on this situation, user comments on restaurants in Istanbul on TripAdvisor.com were analyzed in this study. For this purpose, 17921 user comments made in various languages between 01.10.2022 …