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Full-Text Articles in Business
Consumer Reviews And The Creation Of Booking Transaction Value: Lessons From The Hotel Industry, Edwin N. Torres, Dipendra Singh, April Robertson-Ring
Consumer Reviews And The Creation Of Booking Transaction Value: Lessons From The Hotel Industry, Edwin N. Torres, Dipendra Singh, April Robertson-Ring
Faculty Scholarship and Creative Works
In recent years, much has been said about online consumer-generated feedback. Concern typically emerges regarding consumer decision-making as well as the preservation of an organization's image. Additionally, a company's financial performance can be affected by customer online ratings. The present study explores the impact of a hotel's rating and number of reviews on the value generated through online transactions. Through collaboration with consulting company Travel Click, the research team gathered a sample of 178 hotels representing various companies and brands within the United States. Research results demonstrate that TripAdvisor ratings as well as the number of reviews had positive relationship …
The Use Of Consumer-Generated Feedback In The Hotel Industry: Current Practices And Their Effects On Quality, Edwin Torres, Howard Adler, Carl Behnke, Li Miao, Xinran Lehto
The Use Of Consumer-Generated Feedback In The Hotel Industry: Current Practices And Their Effects On Quality, Edwin Torres, Howard Adler, Carl Behnke, Li Miao, Xinran Lehto
Faculty Scholarship and Creative Works
Consumer-generated feedback is hard to ignore these days. Word-of-mouth has expanded beyond a customer’s immediate friends and family; with the help of technology it reaches thousands of current and prospective guests. In light of this, scholars and practitioners are exploring the subject of consumer-generated feedback. Today, most of the research regarding this subject focuses on the use of consumer-generated feedback to make purchase decisions. In contrast, the present study explores the use of such information for the purposes of improving hotel operations. This article examines the amount of value placed on consumer-generated feedback, the relative importance placed on positive and …
The Five E'S In Festival Experience In The Context Of Gen Y: Evidence Form A Small Island Destination, Manuel Rivera, Kelly Semrad, Robertico Croes
The Five E'S In Festival Experience In The Context Of Gen Y: Evidence Form A Small Island Destination, Manuel Rivera, Kelly Semrad, Robertico Croes
Faculty Scholarship and Creative Works
The purpose of this study is threefold. First, to test the experience economy framework in the context of a small island destination (SID) in order to determine if a music festival may be used as an experiential product to lure a cohort replacement. Second, to examine a music festival's experiential domains that may influence the overall experience of Generation Y (Gen Y) tourists. And, third to determine if the overall experience of Gen Y tourists who attend a music festival may predict their behavioral intentions to return to and recommend a SID. The study investigates whether a music festival may …