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Full-Text Articles in Business

Digging Deeper: Art Museums In Las Vegas?, Kathryn A. Braun-Latour, Flavia Hendler, Rom Hendler Apr 2014

Digging Deeper: Art Museums In Las Vegas?, Kathryn A. Braun-Latour, Flavia Hendler, Rom Hendler

Kathryn A. LaTour

[Excerpt] Las Vegas has been called the “city of reinvention” (Douglass and Raento 2003). Part of its more recent reinvention efforts has included the opening of five fine-art venues. However, one of the art museums––the Las Vegas Guggenheim––was shut down in its first year due to low attendance; another, the Bellagio Fine Art Gallery, has seen attendance dwindle (Schemeligian 2004). The question addressed here is whether the museums are bringing the intended intangible benefits to the host resort, or whether the sales and attendance figures represent overall disinterest. More broadly one considers the potential “fit” between sin-city and the high-art …


E-Premier, Stowe Shoemaker, Katherine Jackson, Jeremy Aguero, Ericka Aviles, Christopher P. Cain Apr 2014

E-Premier, Stowe Shoemaker, Katherine Jackson, Jeremy Aguero, Ericka Aviles, Christopher P. Cain

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.


Cracking The Cultural Code Of Gambling, Kathryn A. Latour, Franck Sarrazit, Rom Hendler, Michael S. Latour Feb 2014

Cracking The Cultural Code Of Gambling, Kathryn A. Latour, Franck Sarrazit, Rom Hendler, Michael S. Latour

Kathryn A. LaTour

International expansion by Las Vegas casino operators has so far been uneven, notably in Macao. Information on different cultures’ understandings of gambling, which is scant, could be instrumental in supporting international expansion. Instead of using the common-macro level cultural comparison survey-based method, this research uses early childhood memory elicitation to focus on how individuals in three countries were initially exposed to gambling in their own families as children. This method is used to uncover the cultural code of gambling in the United States, the People’s Republic of China, and France. The analysis indicates that each culture has its own code …