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The Impact Of Hedonic And Utilitarian Motivations On The Hotel Customers' Risk Perception, Chih-Chien Chen, Zvi Schwartz
The Impact Of Hedonic And Utilitarian Motivations On The Hotel Customers' Risk Perception, Chih-Chien Chen, Zvi Schwartz
Caesars Hospitality Research Summit
The study proposes that deal-seeking travelers' perception of risk may have a dual and contradicting impact on Expected Utility and, consequently, on their propensity to search for a better deal and book the travel product. According to a traditionally utilitarian motivation, a high level of risk and the prospect of negative results reduce Expected Utility, and they are therefore likely to reduce search activities and increase booking. This study argues that, due to hedonic motivations, consumers may enjoy the risk elements of their search for a better deal and, consequently, may respond to higher levels of induced risk perception by …
Effects Of Restaurant Green Practices: Which Practices Are Important And Effective?, Eunha Jeong, Soocheong Jang
Effects Of Restaurant Green Practices: Which Practices Are Important And Effective?, Eunha Jeong, Soocheong Jang
Caesars Hospitality Research Summit
As customers’ ecological concern is steadily increasing, demand for products and services designed to be less harmful to the environment has augmented. By executing green practices, many business owners believe the image of their companies can be improved. Furthermore, the improved image may eventually motivate the customers to use products or services offered by the green company. The restaurant industry is witnessing the green movement as well. Restaurant owners adopt green practices to their properties with the purpose of creating a distinctive image that can differentiate them from their competitors. Therefore, restaurateurs strive to get this competitive advantage by introducing …
Incidental Music: Enhancing The Emotional Experience Of The Audience, Kathleen B. Nelson, Daniel E. Nelson
Incidental Music: Enhancing The Emotional Experience Of The Audience, Kathleen B. Nelson, Daniel E. Nelson
Caesars Hospitality Research Summit
Environmental psychologists, who study transactions between individuals and their physical settings, maintain when an individual’s environment is changed, his/her behavior and experience are also changed by the environment (Gifford, 2002). Like other segments of the theatrical setting, a manipulation of the environment can enhance or constrain audience actions. Physical elements, as well as other ambient factors such as lighting, color, quality of materials, set design, music, fragrance, and room temperature are just a sample of the dramatic elements used to orchestrate the environment. However, this paper explores the relationship between the elements utilized to create enhanced experiences for the audience …