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Full-Text Articles in Business
Insights On Factors Influencing Startup Failure In The Hospitality Industry, Shivangi Khurania
Insights On Factors Influencing Startup Failure In The Hospitality Industry, Shivangi Khurania
UNLV Theses, Dissertations, Professional Papers, and Capstones
Hospitality businesses and innovative startups have faced extremely high failure rates. The author provides insights on the factors that impact startup failure in the hospitality industry after performing a deep analysis on innovation frameworks such as the diffusion of innovation theory, the theory of disruptive innovation, and the ten types of innovation framework. Not only that, the author also provides insights based on their own personal experience and knowledge gained through education at the University of Las Vegas, Nevada. The research explored in this paper revealed that startup failure is not based on one factor alone and how leaders in …
Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara
Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara
Human Nutrition and Hospitality Management Undergraduate Honors Theses
Robots, Artificial Intelligence, and Service Automation, or RAISA, has become increasingly accessible and affordable for a wider demographic of businesses, including hospitality operations, to implement over the last couple of decades. Especially over the past five years, we’ve seen a significant surge of interest in automating within the service industry and a coupled sense of uneasiness that this technological development would in turn displace the human workers, due to factors such as cost of labor and perceived removal of human error; however, this thesis will posit that automation is most effectively used by augmenting the capabilities of the present workforce. …
Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu
Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu
UNLV Theses, Dissertations, Professional Papers, and Capstones
The advent of technology has changed the course of marketing in both the academic and the business field. Given the increasing number of mobile transactions, hotel companies have launched mobile applications (apps) as an alternative e-relationship marketing (e-RM) channel. This study modified a progressive five-level e-relationship building model. The model was employed to evaluate e-RM features of the top 10 hotel companies’ mobile apps. The results indicated that these hotel companies maintained e-RM feature sophistication at the lower levels (Basic and Reactive), but relatively speaking, they did not utilize e-RM features extensively at the higher levels (Accountable, Proactive and Partnership). …
An Importance-Performance Analysis Of Multigenerational Preferences In Guestroom Technology, Sidian Lan
An Importance-Performance Analysis Of Multigenerational Preferences In Guestroom Technology, Sidian Lan
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study focuses on generational preferences in terms of guestroom technology. The hospitality technology industry has indicated guestroom technology as their highest priority in terms of hospitality technology investment. Previous studies have investigated in-room technology amenities and ranked them in order of importance and performance. However, it is uncertain which guestroom specific technologies should they invest in when it comes to different generations. Each generation is fundamentally different from the others because each generation was born in different eras with different societal changes. These generations have different values, ideas, needs, and communication skills. Hoteliers are investing time and money into …
Consumer Acceptance Of Mobile Payments In Restaurants, Anna Shatskikh
Consumer Acceptance Of Mobile Payments In Restaurants, Anna Shatskikh
USF Tampa Graduate Theses and Dissertations
Regardless all the advantages of MPs, it has not reach the sizable customer base. In this paper, we examined the core drivers of using mobile payments (MPs) in restaurant industry from the consumers' perspective. Based on the Technology Acceptance Model (TAM), we developed a six factor model to reveal the determinants of consumers' intention to use MPs in restaurant. Security, subjective norm, compatibility with lifestyle, and previous experience with MPs were added to the traditional two factor TAM model (usefulness and ease of use). 300 respondents were recruited from an online survey agency and 258 valid responses were included in …