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Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña
Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña
UNLV Theses, Dissertations, Professional Papers, and Capstones
Casinos employ marketing and promotional activities to attract and retain customers within the competitive industry. Promotions awarding players thousands of dollars are not uncommon. To capitalize on this investment, the success of these promotional activities is crucial. The effectiveness of casino promotions has been scarcely examined within research. Only a few studies have directly examined the impact of casino lottery promotions (Lucas & Bowen, 2002; Lucas et al., 2006; Suh et al., 2014). Literature on promotional games can be used to fill the gap in knowledge regarding casino lottery promotions and to provide a starting point for future research. This …
Should Las Vegas Pursue Establishing An Online Gaming Cluster? An Exploratory Study, Laimonas Gubista
Should Las Vegas Pursue Establishing An Online Gaming Cluster? An Exploratory Study, Laimonas Gubista
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this research was to determine whether (1) clustering benefits cities, (2) Las Vegas is a cluster of the worldwide gaming industry, and (3) online gaming cluster is forming in Las Vegas in spite of unfavorable business environment. The exploratory study should be useful to lawmakers and business leaders in shaping Nevada’s future. It could provide essential information focusing on whether Las Vegas should actively pursue an online gaming cluster.