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Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, Ji Hye Min
Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, Ji Hye Min
UNLV Theses, Dissertations, Professional Papers, and Capstones
Using two years secondary data gathered from a Las Vegas hotel and casino, the effectiveness of a new casino loyalty program is examined on both daily slot coin-in and table game drop. Based on a theoretical model advanced to estimate the effects of a new loyalty program, simultaneous multiple regression analysis with Autoregressive Moving Average (ARMA) terms is used to analyze the data. The results indicate that the loyalty variable significantly increases slot coin-in at a rate of $302,455 per day, while table game drop is not significantly affected by the introduction of the new loyalty program. The coin-in increase …