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Business Plan For A Korean Fine-Dining Restaurant In Las Vegas, Jihoon Kim
Business Plan For A Korean Fine-Dining Restaurant In Las Vegas, Jihoon Kim
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Korean food industry is enjoying international attention and growth as the Korean government’s globalization efforts spur the development of Korean restaurants in international markets such as the United States (Korean Food Foundation, 2013). Korean cuisine is being branded as healthy food that harmonizes nutrition and flavor (Jang & Ha, 2009). Now is the time to start new Korean restaurants in the U.S.’s ethnic cuisine market. This paper provides a business plan focusing on a fine-dining Korean restaurant operation in the Las Vegas market, which is currently devoid of such an operation.