Business Commons^™

This Is Me: Anxiety And Depression Awareness Event, Stephanie Cotrone

Honors Projects

College and life are stressful, but they don't have to be. We've all been in that place where it feels like life is caving in and there's nowhere else to turn, but it does get better. This event brings awareness to mental illnesses common on college campuses and in the community. There will be engaging and interactive activities to learn about anxiety & depression, and healthy ways to cope through music, art, theatre, amusement parks, learning, reading, and more. Performances by the Humanities Troupe and testimonies by current students who have had experience dealing with mental illness before or who …

The Importance Of Twitter To Destination Marketing Organizations, Tatiana Allgeyer

Theses and Dissertations

Social media has experienced quick and expansive growth since its beginnings. While the initial users were individuals, social media has become a melting pot of businesses, brands, and celebrities all vying for engagement from followers in the hopes of increasing likes, engagement levels and sales.

Destination marketing organizations (DMO’s) have been slow to adopt social media platforms and integrate them into their marketing strategies. The goal of this study is to analyze what kinds of social media content produces the highest levels of engagement in order to make specific social media strategy recommendations to the Columbia DMO, Experience Columbia. An …

Measuring Long-Term Advertising Effects In The Tourism And Hospitality Industry, Rui Qi

Theses and Dissertations

Due to the intangible characteristics of the service product, the tourism and hospitality industry relies heavily on advertising. This dissertation is composed of three interrelated studies, with the overall purpose to investigate advertising effectiveness within the tourism and hospitality industry from a firm-level perspective. Longitudinal and time-series models were employed to analyze firm-level accounting, finance, and marketing data. Overall, results provided supports for the strategic value of advertising in the airline, hotel, and restaurant firms. The first study’s findings indicate that the economic benefits from advertising expenditures, unlike other expenses, do not expire in the current period. In addition, advertising …

Selling Rooms And Making Money In The Lodging Industry: Analyzing The Effects Of Revpar And Goppar Together, Thomas Rogers

Theses and Dissertations

Based on previous research, revenue management now focus on alternative benchmarks for assessing bottom-line performance. The advent of alternative benchmarks leads to increased analysis of the relationship between revenue and profitability within hotel management. This thesis builds on previous research of revenue and profitability with RevPAR and GOPPAR acting as proxies for revenue and profitability to determine the relationship between the two variables as well as identifying their roles and analysis within revenue management as revenue management maneuvers toward a more strategic outlook. Also, this thesis identifies whether affiliation (independent vs. chain-affiliated) and hotel service levels directly affect the correlation …

The Center Of Success: A Case Study On Hilton's Company Culture, Elsie G. Lamo

Experience Industry Management

Company culture is an essential element to the success of any organization. This is especially true in the hospitality industry where positive employee experiences are vital to customer satisfaction. The purpose of this study was to examine the company culture of Hilton. Data were sourced primarily from Hilton websites, third-party websites, and academic articles. This study found that Hilton’s culture is shaped by compelling mission, vision, and value statements that drive every organizational aspect. Additionally, award-winning reward, recognition, and training programs sustain and reinforce a culture that grants Hilton a unique competitive advantage. To maintain market leadership, Hilton must continually …

The Wine Stone Inn, Kendall N. Doud

Agricultural Education and Communication

The Wine Stone Inn is a new 12-room boutique hotel currently being built in Old Town Orcutt, California. The hotel is seeking a grand opening that will attract vintner business, agribusiness, and agricultural vendors for the hotel, and help promote local wineries and breweries in the Santa Maria Valley. Orcutt is a growing township, which is becoming very attractive to visitors because of the walking distance to restaurants, local pubs, wine venues, and other businesses that project growth in the future. Agribusiness makes up a small percentage of the corporate market and agritourism is a growing segment in this area. …

Black Swamp Pub And Bistro Analysis, Sara Aniol

Honors Projects

The Black Swamp Pub and Bistro is a full-service restaurant located in the Union on the Bowling Green State University Campus. We mainly do sit-down service, but we also do take-out orders and have a full bar with draft beers as well as mixed drinks. Our menu tends to change a lot, with new additions as well as some of the items being deleted. My goal of this project is to try to give some insight on the patterns that are too big to see with day-to-day operations as well as give some recommendations for the future that is backed …

The Effects Of Japanese Ryokan Attributes On Perceived Values And Purchase Intention, Ryuichi Karakawa

Electronic Theses and Dissertations

The increasing demand for spa and hot spring resorts, particularly within the luxury markets, provides an opportunity for new types of accommodations. This study focused on Ryokan which is described as traditional Japanese hotels with hot springs. Despite the recent trend of expanding Japanese Ryokans in the global market, most extant research had only focused on perceptions of customers who have experienced Ryokans. Therefore, this study explored what attributes of Japanese Ryokans are important to potential customers and to what extent these attributes could enhance perceived values toward Japanese Ryokans. A total of 983 usable responses were collected through an …

Redesign A Travel Plan By Using Creative Problem Solving, Jingwen Che

Creativity and Change Leadership Graduate Student Master's Projects

Nowadays, there is a big market for Chinese citizens to travel abroad. There is a growing need for Chinese to experience a customized travel. This project uses Creative Problem Solving to fix the problem existed in the previous travel plan, and redesign a unique, customized and functional travel plan. This project is a sample of how to improve family relationships in a travel experience by using Creative Problem Solving.

Everything You Never Wanted To Know About Spanish Wines (And A Few Things You Did), John Phillips Wacker

Senior Theses

The Spanish wine scene is incredibly diverse, and an immense number of different wines are made in the country. Likewise, Spain is incredibly rich in culture, with a wide array of languages, histories, cultures, and cuisines found throughout the nation. The sheer number and variety of Spanish wines and the incredible variety of cultures found in Spain may be daunting to the uninitiated. Thus, a guide to Spanish wine and culture, which not only details the two but links them, as well, may prove very helpful to the Spanish wine newcomer or perhaps even a sommelier.

This thesis-guide was compiled …

Do Narcissistic Ceos Really Care About Corporate Social Responsibility? The Moderating Role Of Outside Board Of Directors, Jin Sun Ahn

Doctoral Dissertations

During recent years, there has been a growing interest in CEO’s narcissism across a range of disciplines. Various scholars strongly believe that CEO’s narcissism is a compelling element that should not be overlooked when analyzing various organizational outcomes and strategies. Research on CEO’s narcissism has mainly focused on its negative implications on organization outcomes. However, much less attention has been given to its effect on corporate social responsibility (CSR). This study explores the relationship between CEO’s narcissism and stakeholder-driven CSR/social issue participation (SIP). while taking into account the moderating role of outside board of directors. Using a sample of publicly …

Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin

Recreation, Parks, and Tourism Administration

Performing arts centers (PACs) provide a cultural hub that aids in increasing civic engagement and social capital within a community. Attendance in the performing arts has been on the decline, which threatens the cultural richness of communities across the country. The purpose of this study was to examine the social media marketing practices of select California performing arts centers. The PAC, San Luis Obispo, San Diego Symphony and Segerstrom Center for the Arts were selected to be examined in this study. This was done by strategically analyzing the Facebook, Instagram and Twitter accounts for each of the three PACs utilizing …

The Impact Of Maryland’S Global Reimbursement System On Patient Satisfaction: A One-Way Analysis Of Variance, Richard Blanco-Topping

Faculty Dissertations

Abstract The quality and cost of health care services have been of significant concern for many years for policymakers and healthcare leaders. New payment models such as the global payment model and the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey instrument were introduced to assess and improve the national healthcare system. However, the impact of the global payment model on patient satisfaction of care remains limited. The purpose of this study was to investigate if Maryland Global Payment Model impacts patient ratings of hospital care during and after the implementation of the model. The primary research question …

Motivational Factors And Barriers Affecting Seniors' Decision To Relocate To A Senior Living Facility, Suja Chaulagain

Electronic Theses and Dissertations

This study aimed to explore factors affecting seniors' intention to relocate to a senior living facility. More specifically, the purpose of this study was to examine the influence of push and pull motivational factors and perceived barriers on seniors' intention to relocate to a senior living facility (SLF). In addition, the mediating role of perceived barriers on the relationships between push motivational factors and intention to relocate and pull motivational factors and intention to relocate were explored. The data of the study was collected from 363 seniors. Structural equation modeling (SEM) analysis was conducted to test the study hypotheses. The …

A Comparison Of Self-Service Technologies (Ssts) In The U.S. Restaurant Industry: An Evaluation Of Consumer Perceived Value, Satisfaction, And Behavioral Intentions, Motaz Zaitouni

Electronic Theses and Dissertations

Innovation in technology has been growing rapidly in recent years. Many restaurants have been utilizing different types of self-service technologies (SSTs) to enhance their operations and customer satisfaction. Despite, the rapid spread of SSTs in the restaurant industry, very limited empirical research has been conducted to evaluate the influence of SSTs type on customer dining experience. Therefore, the purpose of this dissertation was to examine the SSTs values that influence restaurant customers' satisfaction and their decision to continue to reuse SSTs. More specifically, this study utilized the Theory of Consumption Values (TCV) to examine consumers' perception of the SST values …

Towards Constructing A Comprehensive Framework Of Smart Destinations, Ekaterina Sorokina

Electronic Theses and Dissertations

Smart initiatives are gaining popularity from the development of smart homes and smart communities to the emergence of smart cities all around the world. Smart technologies like AI-powered digital assistants are becoming more widespread within the tourism industry, giving rise to the concept of smart destinations. Despite the growing awareness, the theoretical and practical knowledge of smart destinations remains fragmented and mostly speculative. The primary objectives of this research study are: 1) to develop a comprehensive framework of smart destinations through multiple case studies of the emerging smart destinations and interviews with the industry stakeholders, and 2) to construct and …

An Investigation Into The Management Of Branding In Irish Artisan Food Businesses, Daniel David Hickey

Theses

A consumer’s lifestyle is busier now then in the past and is moving towards products that reduce preparation and cooking times (Bia, 2015). The demand for value added convenience products has created opportunity for the Artisan food sector. This has lead to the expansion of food Small Medium Enterprises (SME’s) in Ireland. There were 235 specialty food producers in Ireland in 2018, a 2.7% increase on the previous year. SME’s are growing in popularity among consumers but there is very little research been completed into Irish SME’s. A 2016 study by Kennedy and Wright identified that the area is scant …