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Hospitality Administration and Management

Theses/Dissertations

2007

Health resorts – Management; Revenue management;

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Exploring Revenue Management In Spas: Yield Management Concepts In The Spa Industry Today, Elaine M. Balkoulis Apr 2007

Exploring Revenue Management In Spas: Yield Management Concepts In The Spa Industry Today, Elaine M. Balkoulis

UNLV Theses, Dissertations, Professional Papers, and Capstones

The primary goal of this paper is to further explore the applications of yield management in the spa industry and identify the techniques that are currently used by spa operators. The paper will also evaluate the most popular spa software systems utilized. Furthermore, the paper will investigate the existence of yield management features in the current spa software systems. In addition an effort will be carried out to examine the spa patrons’ perception on yield management strategies in the spa environment.

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