Business Commons^™

Enhancing Student And Graduate Employability In The Hospitality Industry: A Video Project, Thyagarajan V. Ammachathram

Master's Theses and Doctoral Dissertations

Employment interviews are designed to judge the qualifications and desirability of a candidate for a job. Research shows that interviews are incredibly important in getting the right job. A study conducted by the Bureau of National Affairs pinpointed the most important factors in hiring applicants, with employment interviews being the single most important factor in getting a job (Elfner, 2006). Hospitality firms are placing greater emphasis on the ability of graduates to fit within their businesses (Pittaway & Thedham, 2005). Even though qualifications and skills are vital for selection, candidates should know how to set themselves apart from other candidates …

Perceptions Of Service Failure, Service Recovery Strategies, And Behavioral Intentions Of Hotel Guests In Orlando, Florida, I-Hua Lin

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Numerous studies have shown a positive correlation between customer satisfactions and repurchase intention. However, service failure can put companies out of business if attention is not paid to this problem. This study explained the components of service recovery strategies used when service failure occurs in each situation in a hotel, and to link customer response to service recovery strategies to behavioral intention, as applied to the hotel industry in Orlando, Florida.

The purposes of this study were to investigate the explanatory relationships between hotel guests' sociodemographic characteristics and perceptions of (a) service failure; (b) service recovery strategies in each service …

Cooking For Kids!, Krystal Fullilove

Honors Capstone Projects - All

My thesis, “Cooking for Kids!”, follows the current trends in exploring the problem of childhood obesity. The epidemic of childhood obesity has been steadily climbing for the past two decades. The number of obese children has reached its highest ever with over 9 million children and adolescents being classified as overweight or obese. The weight problem stems from decreased physical activity in children and eating foods that are not nutritious.

My personal answer to the obesity problem was to create a cookbook for children ages 8-13. I intended for parents to use the cookbook as a way to teach the …

Strategic Sourcing For A Competitive Advantage In The Hotel Industry, Debbie J. Pattni

UNLV Theses, Dissertations, Professional Papers, and Capstones

In order to remain competitive in an intensely competitive business environment, many companies have resorted to cost-cutting, lay-offs, restructuring, and increased productivity measures to manage expenses and to increase profits. Senior executives in organizations have realized that on average, 50% or more of an organization’s operating budget is spent on purchased goods and services. Therefore, the decisions made by purchasing professionals can help to determine the financial viability of the organization (Ball, 2005). Firms can increase the so-called “bottom line” by either increasing revenues or by decreasing costs. Under economic conditions of strong competition and uncertainty, it is often difficult …

Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to identify the optimal brand architecture for MGM MIRAGE’s Project CityCenter through synthesis of a review of branding strategies throughout the hospitality industry and a review of Project CityCenter’s goals. As Project CityCenter represents such a massive undertaking from both a financial and marketing perspective, a review of strategies external to MGM MIRAGE is critical; this paper endeavors to highlight branding strategies for potential adoption at Project CityCenter. The project’s significance is affirmed by Terri Lanni, Chairman and CEO of MGM MIRAGE, “Project CityCenter confirms a cultural and lifestyle revival of city living, …

Attendee Attentiveness: Perceptions Of The Impact Of Menu Selection, Elisa A. Hobbs

UNLV Theses, Dissertations, Professional Papers, and Capstones

Most professional meeting planners are meticulous in planning everything about a meeting. Unfortunately, selecting the correct choices of food is often overlooked. If planners are informed of the role food plays on attendees’ attention, energy and attitudes, they may come to realize that they are contributing not only to the well being of their attendees, but also to the impact of the meeting itself (Boisclair, 1997). As a meeting planner, it is important to serve attendees meals that produce high energy and attentiveness in order to ensure that attendees are alert and maintain the highest level of performance throughout the …

Hotel Restaurant Concept Selection Considerations: Which Factors To Take Into Account?, Michiel A. Bakker

UNLV Theses, Dissertations, Professional Papers, and Capstones

Hotels fulfill a variety of roles in our society. For many travelers and vacationers, a hotel is a home away from home. A wide range of social and meeting activities are held in a hotel such as weddings, meetings, tradeshows, conventions and family reunions. Hotels provide employment for many and support the local community through the collection of taxes such as sales, payroll and hotel. Various facilities and services can be offered or housed in a hotel such as guestrooms, meeting rooms, spa and fitness facilities, restaurants, bars, casinos, parking facilities and business centers. Depending on the location and function …

Embracing Uncertainty: The Passing Of A Legendary Casino/Hotel — Tropicana Resort And Casino, Bill Hiers

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas is on the cutting-edge of today’s world, showcasing the newest and best of everything that can be offered at premium hotels. In this one isolated location of the United States, there have been dramatic changes to the philosophy of conducting business. In the past ten years Las Vegas has defined to the world that new innovations to hotel projects can be developed to achieve maximum profitability. Casino companies strive to build the next premier, exciting, state of the art, five star hotels. Change in the casino industry is always exciting with the prospect of a better way to …

Teleconference Training Within Commercial Customer Service At Us Bank, Christy Snyder

UNLV Theses, Dissertations, Professional Papers, and Capstones

Research suggests that effective employee training methods are of key importance in the service industry today. The service industry uses customer service as a means of differentiating its product (Davis, 2005; Farrell, 2005; Feiertag, 2005; Furunes, 2005; Higley, 2004a; Jenkins, 1984; Simons, 2005; Walsh, 2004). “Friendliness and a willingness to serve others are the tools of the hotel trade, and training is the sharpener that refines the tools into hospitality machines” (Higley, 2004b). Training is integral in creating a positive environment for customers. If organizations want to ensure customers have this type of environment, employees must have both service and …

Hotel Employee Morale During Periods Of Low Occupancy, Nicholas J. Thomas

UNLV Theses, Dissertations, Professional Papers, and Capstones

According to the Monterey County Chamber of Commerce, each year an estimated 3 million tourists, who spend nearly $2 billion and create 36,600 jobs, visit the Monterey Peninsula in California (Monterey Peninsula Chamber of Commerce, 2000). Unfortunately, this area suffers from hospitality industry-wide low occupancy from late fall until early spring, mainly due to the cooler, rainy weather (Boerner, 2004). During these periods of low occupancy, I believe that there is a challenge in maintaining employee morale. The impetus of this research is my belief that there is a correlation between an increase or decrease in employee morale and the …

Estimating The Economic Impact Of The New Arena At The Kentucky Horse Park, Alexis R. Bwenge

MPA/MPP/MPFM Capstone Projects

For the first time in its history, the World Equestrian Games (WEG) will be held outside of Europe in 2010. Kentucky has won the bid to host the event at the Kentucky Horse Park (KHP) in Lexington. The games will last two weeks in the fall of2010 and organizers estimate ticket sales of 300,000, and over 1,000 athletes from 50 countries are expected to compete (Commonwealth of Kentucky).

However, for the Horse Park to be a suitable location to host WEG, it must have a climate controlled indoor arena. The current proposal for the arena plans for a 6,000 seats, …

Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos

Electronic Theses and Dissertations

Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementation (Thong, 1999; Tornatzky & Fleischer, 1990; Wang & Fesenmaier, 2006; Zhu & Kraemer, 2005). Information technology innovations …

Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups, Marta Godlewska

Electronic Theses and Dissertations

Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selection variables. The study provides more understanding in the search of an optimal combination of destination selection mix based …