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Hospitality Administration and Management
Casinos – Employees; Customer loyalty; Customer services; Gamblers; Marketing
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Full-Text Articles in Business
A Day In The Life Of A Casino Host, Chu-Huan Liu
A Day In The Life Of A Casino Host, Chu-Huan Liu
UNLV Theses, Dissertations, Professional Papers, and Capstones
Casinos usually hire junket representatives and casino hosts to act as a liaison between casino marketing departments and proven high-end guests. Junket representatives are usually independent agents who bring players into a particular casino; in return, they are compensated with commission by that casino. If these players do not spend enough time and money in playing, the casino simply loses interest in that representative. Casino hosts are in-house marketing employees who are fully responsible for retaining the existing good patrons and to bring in potential new guests (Makens & Bowen, 1994).