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Positive Deviance As A Framework For Understanding Motivations And Barriers To Exercise For University Students At Campus Recreation, René Dario Herrera

USF Tampa Graduate Theses and Dissertations

The purpose of this thesis was to use qualitative research methodologies to better understand motivations and barriers to exercise for university students at campus recreation. The secondary purpose was to identify any correlations between physical activity habits and academic success. Ethnographic data obtained from a positive deviance sample and critically analyzed with feminist and postmodern theory could provide additional validation for campus recreation's value in positively contributing to the academic success of university students.

Participant observation, questionnaire, cultural domain analysis, interview, and focus group provided qualitative data.

Results indicate university students who frequent campus recreation to exercise are highly motivated …

An Analysis Of Technology Applications In The Restaurant Industry, Muhittin Cavusoglu

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to examine the utilization of Front of House and Back of House technology applications by U.S. restaurants across different types of restaurants along with their level of IT management style, and the importance of these technology applications to the restaurants' operations. This study used secondary data. The survey data collected from 500 randomly selected restaurant technology managers who are current subscribers of Hospitality Technology Magazine as of January 2013. Response rate was 27.2% and these sample groups represented 67,299 restaurant units. The data analysis was organized into 3 parts (descriptive, factor analysis and independent …

The Effect Of Airport Servicescape Features On Traveler Anxiety And Enjoyment, Vanja Bogicevic

USF Tampa Graduate Theses and Dissertations

The physical attributes of the service setting are critical differentiators among service providers that significantly influence customers' emotional responses. Following the changes in the airport industry and addressing the gap in the existing research, this study aims to investigate the relationship between physical servicescape elements, emotional responses of enjoyment and anxiety and word-of-mouth in the context of airport environment.

This study was conducted in three phases. The first phase incorporated an EFA conducted on a pilot study sample of 174 respondents that proposed a six-factor structure of airport service environment. In the second phase of the study, a self-administered online …

Consumer Acceptance Of Mobile Payments In Restaurants, Anna Shatskikh

USF Tampa Graduate Theses and Dissertations

Regardless all the advantages of MPs, it has not reach the sizable customer base. In this paper, we examined the core drivers of using mobile payments (MPs) in restaurant industry from the consumers' perspective. Based on the Technology Acceptance Model (TAM), we developed a six factor model to reveal the determinants of consumers' intention to use MPs in restaurant. Security, subjective norm, compatibility with lifestyle, and previous experience with MPs were added to the traditional two factor TAM model (usefulness and ease of use). 300 respondents were recruited from an online survey agency and 258 valid responses were included in …