Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Environment (2)
- Green (2)
- Hospitality (2)
- Marketing (2)
- Sustainability (2)
-
- American Camp Association (1)
- Attendance (1)
- Audience development (1)
- Camp staff (1)
- Casino resorts (1)
- Consumer behavior (1)
- Corporate event planning (1)
- Customer loyalty program (1)
- Customer relationship management (1)
- Design (1)
- Disney (1)
- Disney Resorts (1)
- Event (1)
- Events (1)
- Guest experience (1)
- Guest satisfaction (1)
- Hotels (1)
- International camp staff (1)
- Loyalty (1)
- Luxury (1)
- Management (1)
- Meetings (1)
- Motivation (1)
- Past camp experience (1)
- Performing arts (1)
Articles 1 - 9 of 9
Full-Text Articles in Business
Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin
Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin
Recreation, Parks, and Tourism Administration
Performing arts centers (PACs) provide a cultural hub that aids in increasing civic engagement and social capital within a community. Attendance in the performing arts has been on the decline, which threatens the cultural richness of communities across the country. The purpose of this study was to examine the social media marketing practices of select California performing arts centers. The PAC, San Luis Obispo, San Diego Symphony and Segerstrom Center for the Arts were selected to be examined in this study. This was done by strategically analyzing the Facebook, Instagram and Twitter accounts for each of the three PACs utilizing …
Setting The Standard: A Study Of The Walt Disney Resort Service Model, Kelsey Freeman
Setting The Standard: A Study Of The Walt Disney Resort Service Model, Kelsey Freeman
Recreation, Parks, and Tourism Administration
Companies are constantly seeking new ways to keep up with the changing expectations of customers. In the hospitality industry customizing guest service to each individual guest is a step that can be taken to create lasting relationships. The Walt Disney Resorts are worth examining for their high rate of return. The purpose of this study was to analyze the best practices and success of personalizing guest experience at the Walt Disney Resorts. The researcher used a case study checklist to gather information about the efforts Disney makes to customize guest experiences.The study found that allowing guests to customize their vacation, …
Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi
Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi
Recreation, Parks, and Tourism Administration
Marketing is a key element in a company’s development. Remaining in the public eye helps ensure business as well as generate new clients. A continuous marketing tool companies use to remain visible is a website. In order to be effective, a website needs to engage and encourage users to connect with a company. The purpose of this study was to analyze the visual appeal and aesthetic design of websites for selected corporate event planning companies. The researcher studied certain components that reflect a successful website and then created a matrix based off research to collect data. The data helped to …
Loyalty Programs: An Examination Of The Best Practices In Selected Luxury Chain Hotels, Julie Poincenot
Loyalty Programs: An Examination Of The Best Practices In Selected Luxury Chain Hotels, Julie Poincenot
Recreation, Parks, and Tourism Administration
Loyalty programs enable companies to reward their return customers. In the hotel industry, a loyalty program is a useful and beneficial tool to improve their customer service and entice their guests to stay with them on return visits. The purpose of this study was to conduct a best practices study on loyalty programs in luxury hotel chains. The researcher used a best practices matrix to examine the loyalty programs of Fairmont Hotels and Resorts, Omni Hotels and Resorts, and Kimpton Hotels and Restaurants. The study found that companies should benchmark their programs by aligning their benefits with companies similar to …
Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth
Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth
Recreation, Parks, and Tourism Administration
Green with Envy Events is a sustainable event planning company based out of San Diego, California. This company was used when conducting a case study examining sustainable wedding practices. The research was gathered using internet research, academic journals, and information from the Green with Envy Events website. The company demographics were examined and the company’s sustainable practices were analyzed by comparing various aspects to a complete checklist. It was found that there are numerous sustainable materials and services that can be used, that sustainable materials and services are a better option than non-sustainable materials and services, and that the company …
Assessing The Need For Personalized, Jewelry-Based Customer Loyalty Programs Within Top Las Vegas, Nevada Luxury Casino Resorts, Melissa Brick
Assessing The Need For Personalized, Jewelry-Based Customer Loyalty Programs Within Top Las Vegas, Nevada Luxury Casino Resorts, Melissa Brick
Recreation, Parks, and Tourism Administration
Luxury markets have begun to expand from material items into places, experiences, and lifestyles. As the popularity of the luxury travel increases, resorts may benefit from incorporating some type of luxury aspect into a guest’s stay. The purpose of this study was to assess the current need for personalized, jewelry-based, luxury customer loyalty programs focused on wealthy visitors to resort casinos in Las Vegas, Nevada. The researcher created an over the phone interview script and interviewed representatives from 15 top luxury resort casinos in Las Vegas, NV. Existence of customer loyalty programs and ‘high-roller’ customer loyalty programs were found to …
Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty
Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty
Recreation, Parks, and Tourism Administration
The hospitality industry is growing rapidly in its practice and implementation of green initiatives in order to preserve the natural environment and successfully meet the needs and desires of green-minded consumers. The purpose of this study was to assess the environmental sustainability practices in the hotel and special events industries of Orange County. Data was collected from participants representing seven different hotel and event venues in Orange County. The instrument used consisted of semi-structured, with some forced-choice interview questions pertaining to the sustainability practices of each property. The results indicated that the seven properties are actively establishing and practicing environmental …
Satisfaction Of Vendors Who Participated In Sunset Magazine’S Savor The Central Coast Event, Jillian Armstrong
Satisfaction Of Vendors Who Participated In Sunset Magazine’S Savor The Central Coast Event, Jillian Armstrong
Recreation, Parks, and Tourism Administration
The San Luis Obispo County Visitors and Conference Bureau hosted the first food and wine event “Sunset Magazine’s Savor the Central Coast” that showcased the county’s best food and wine. Within the tourism industry stakeholder and Convention and Visitors Bureaus (CVBs) involvement in the community are crucial to tourism success. The purpose of this study was to assess the satisfaction of vendors who participated in the event. This study was conducted through the online survey application SurveyMonkey. The results of the survey indicate that overall, vendors were fairly satisfied with the event; however, they would like to see booth space …
Motivations For Camp Staff To Work At Camp, Jessica M. Cresci
Motivations For Camp Staff To Work At Camp, Jessica M. Cresci
Recreation, Parks, and Tourism Administration
Camp staff are the heart of summer camps and can affect how the summer runs. The purpose of this study was to identify the motivations for staff to work at residential summer camps with special regard to any differences in motivations between staff who attended camp as a camper and staff who never attended camp as well as between international and national staff. This study used cluster sampling measuring 21 possible motivations. A link to an online survey was sent to eight camps as identified on the American Camp Association website. The top six motivations for staff to work at …