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Full-Text Articles in Business
The Economic Impact Of The Cruise Ship Industry On Destination Port Countries During Covid-19, Katherine Snowberger
The Economic Impact Of The Cruise Ship Industry On Destination Port Countries During Covid-19, Katherine Snowberger
Honors College Theses
The travel and tourism industry was the fastest-growing industry in 2019. With more discretionary income available, many people spent their time traveling and exploring new cultures. One major sector of the travel and tourism industry is the cruise industry. In this sector of the industry, the clientele pays a flat fee to cover room, food, travel, and entertainment, which allows them to explore new and exciting ports of call. These port destinations rely heavily on tourism income to support their communities and infrastructure. This economic study aims to show how the COVID-19 pandemic has impacted destination port cities and how …
An Exploratory Study Of Generational Coffee Preferences, Lindsey Falkner
An Exploratory Study Of Generational Coffee Preferences, Lindsey Falkner
Honors College Theses
This research focuses on generational differences in preferences towards coffee-style beverages. The aim of this research is to provide recommendations to marketers within the saturated coffee industry. An online exploratory study was conducted with two-hundred and fifty-two participants from Amazon Mechanical Turk. The results show that differences exist between the coffee preferences across all generations, especially when it comes to the current trends (e.g., premiumization, convenience, and sustainability). Further, the results reveal several factors that may cause these generational differences. Finally, the study explored several ways that marketers in the coffee industry can appeal to different generations’ preferences, especially utilizing …
Water Use On The Las Vegas Strip: Assessment And Suggestions For Conservation, Suzanne H. Trabia
Water Use On The Las Vegas Strip: Assessment And Suggestions For Conservation, Suzanne H. Trabia
Honors College Theses
Due to stresses on the water supply in southern Nevada, which include an average of three million tourists per month and an ongoing drought since the year 2000, water conservation is imperative in order to sustain the growing urban area of Las Vegas. The purpose of this study is to assess water use in fourteen casinos on and off the Las Vegas Strip (the main boulevard of the largest casinos in Las Vegas) in order to suggest approaches for water conservation, such as reducing, reusing, and modifying the current system. Since data on water consumption is not publicly available, five …