Business Commons^™

The Smart Shopping Construct: Scale Development And Validation, Kelly Green Atkins

Doctoral Dissertations

This study was designed to gain a better understanding and conceptualization of the term smart shopping. The specific research objectives were to: (a) investigate consumers‟ perceptions of the term smart shopping; (b) develop a measure of smart shopping; and (c) validate the measure of smart shopping.

A comprehensive literature review was used to identify existing smart shopping theories and to identify opportunities for expanding on the existing meanings of the term. To obtain consumers‟ perceptions of the term smart shopping, two focus group interviews and fifteen face-to-face in-depth interviews were employed for initial item generation and instrument development. Scale development …

Relationships Between High School Students’ Perception Of Teacher Effectiveness, Attitudes Towards Hospitality And Intent To Select Hospitality As A Career, Eva Marie Smith

Doctoral Dissertations

The aspects of the learning environment have the potential to be an important influence in the career decision-making process of students. Teacher effectiveness was also a revealed as a component of student success. However, the connection between teachers’ effectiveness and student’s career development exhibited a gap in the literature. The idea that a teachers’ effectiveness in the classroom can have a direct impact on a students’ decision to choose a vocation, particularly hospitality, as a post secondary career path has not been thoroughly examined. The purpose of this study was to explore possible relationships between student perception of teacher effectiveness …

Revenue Management Concept Training: Its Efficacy As An Intervention Methodology For Hotel Front Desk Employees And Hotel Managers, Warren Thomas Jahn Jr.

Doctoral Dissertations

The purpose of this study was determine if a basic Revenue Management (RM) concept training program can successfully teach hotel front desk employees and managers RM fundamentals. The objectives of this study were (a) to evaluate the reaction or satisfaction level of hotel front desk employees and managers in reference to the training program, and (b) to examine the training program’s effectiveness in teaching basic RM concepts. A basic revenue management training program and examination was utilized in a pre- and post-test quasi-experimental design model with a treatment and control group to examine if learning had taken place. The study …